Cheetos

The Book Of Life

We collaborated with Reel FX to create this Cheetos cinema spot that tied in with their movie The Book Of Life. It was awesome, and ended up with something like 8,000,000 views in a few weeks.

Plus, the YouTube comments were pretty positive - there was one thread where one dude thought the line "when pigs fly" was "when dicks fly" and there was a lot of "lmao dickks" and "ya dicks jaja" type stuff, but that's it really.