Quaker

Human Energy Crisis

Quaker's Human Energy Crisis campaign was born out of the idea that we're all relying on odd things like comically-sized coffees and weird energy drinks to get through the day, leaving us too tired to hang out with our families when we get home. And (part of) the solution is to just eat better.

They came to us and said "Hey, can you create content to pre-launch the campaign? Can you guarantee 500,000 views? And can you give it to us a couple of weeks from now?" And we said "uhhhhhh..."

So we partnered with Maker Studios, whose YouTube series have massive built-in audiences. And we cast the star family, the Butlers, in their first acting experience ever.

Despite being the least experienced actors in it, they are by far the richest, as they sold Maker to Disney for $950 million a couple of months after this.